Kalitta Motorsports has announced a partnership with the Jimi Hendrix Foundation for the remainder of the 2015 NHRA Mello Yello Drag Racing Series season. The Jimi Hendrix Foundation will be the primary partner on J.R. Todd’s Top Fuel entry in the first three events of the Countdown to the Championship. The scheme will be unveiled on Sept.18th, the 45th anniversary of the passing of the legendary musician, in front of the zMAX Dragway tower.
“What an awesome way to start our chase at the title,” said Todd. “Hendrix was an amazing musician, and I am excited to be able to represent this foundation and educate people on the Music for Life program.”
“The Jimi Hendrix Foundation is very pleased and excited to be working with a true pioneer of racing, Connie Kalitta. An association with Kalitta Motorsports is an honor and privilege that will take the Jimi Hendrix Foundation to new heights of visibility, launching its new visions and programs to help young adults, musicians, and veterans,” said Joe Rosignolo, CEO/president, Jimi Hendrix Foundation. “We greatly appreciate the support of all those on the Kalitta team. J.R. Todd piloting the Jimi Hendrix Foundation Top Fuel dragster is the winning combination that will give racers and rockers something to talk about.”
The Jimi Hendrix Foundation is dedicated to the betterment of the world community through music. In honor of the love and giving spirit of Jimi Hendrix, the Foundation works to improve the quality of life for children and the world and to inspire creativity in music, arts, and sciences. The partnership with Kalitta Motorsports and Todd will allow the Jimi Hendrix Foundation to showcase their Music for Life program. Music for Life was established to provide children and young adults with musical instruments and instruction without the worry of cost.
“The stage is set to educate the corporate world about our mission at the Jimi Hendrix Foundation thanks to Kalitta Motorsports,” said Dan Pikarsky, marketing development, Jimi Hendrix Foundation.
Todd will run the Jimi Hendrix Foundation Top Fuel dragster at events in Charlotte, St. Louis, and Reading. The Jimi Hendrix Foundation will be an associate partner with longtime Team Kalitta sponsors Red Line Oil and Optima Batteries through the balance of the 2015 schedule.
Kalitta Motorsports has also worked with MainGate Inc. to create a special line of merchandise for the partnership. Fans can get their hands on the special-edition Jimi Hendrix Foundation merchandise starting in Charlotte at the NHRA Nitro Mall. A portion of the proceeds go directly back to the Music for Life program.
“We are thrilled with the opportunity that we had been given to showcase Jimi Hendrix and his amazing work,” said Jim Oberhofer, vice president of operations, Kalitta Motorsports. “Our goal with this partnership is to teach people about the Music for Life program and showcase the NHRA Mello Yello Drag Racing Series to a new and passionate fan base in the music world.”